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商業會話

MARK-UP mɑrk ʌp

Noun

  • an increase in the price of something.
Example Sentence: There is a mark-up of 40% on these foreign imports.
 

MAIL ORDER meɪl ɔrdər

Noun

  • the sale of products that are delivered by post.
Example Sentence: She bought the skirt by mail order but it was never delivered.
 

LOSS LEADER lɔs lidər

Noun

  • a product that is sold at a very low price to attract customers.
Example Sentence: Supermarkets often use milk as a loss leader.
 

ENDORSE ɛnˈdɔrs

Verb

  • (of famous people) to publically say that you think a product is good.
Example Sentence: The boxer endorses the energy drink in their latest commercial.
 

COUPON kupɒn

Noun

  • part of a printed advert that can be used to buy or get a product.
Example Sentence: Collect the coupons from our magazine to get a 20% discount!
 

COMPETITIVE kəmˈpɛtɪtɪv

Adjective

  • offering a price or service that is as good or better than other companies.
Example Sentence: They are offering the new computer at a very competitive price.
 

COLD-CALL koʊld kɔl

Noun

  • to call somebody to try to sell something without permission or warning.
Example Sentence: I hate it when people cold-call to sell me things.
 

CLINCH klɪntʃ

Verb

  • to successfully close a difficult business deal.
Example Sentence: After 5 hours of negotiating, they finally clinched a deal.
 

BRAND AWARENESS brænd əˈwɛərnɪs

Noun

  • the extent to which a brand is recognised by the public.
Example Sentence: The ad campaign aims to boost brand awareness in the country.
 

VOUCHER vaʊtʃər

Noun

  • a paper which can be exchanged for something up to a certain value.
Example Sentence: My aunty always gives me book vouchers at Christmas.
 

UNIQUE SELLING POINT  

Phrase

  • A feature of a product which makes it different from the rest.
Example Sentence: It's Unique Selling Point is that it is waterproof, unlike the others.
 

TEASER CAMPAIGN tizər kæmˈpeɪn

Phrase

  • an advertising campaign that attracts the attention of people.
Example Sentence: The teaser campaign was run 3 months before product was launched.
 

TACTIC tæktɪk

Noun

  • strategy; a plan of how to achieve something.
Example Sentence: The tactic worked and they managed to seal a deal.
 

SPONSOR spɒnsər

Verb

  • to pay money towards something in exchange for advertising space.
Example Sentence: They sponsored the Olympic Games in Sydney.
 

SOLE soʊl

Adjective

  • alone; being the only one.
Example Sentence: They are the sole distributor of the luxury car.
 
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