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商業會話

DIRECT MAIL dɪˈrɛkt meɪl

Noun

  • a form of advertising when promotional letters are sent to potential customers.
Example Sentence: They started to promote their service by using direct mail.
 

CUSTOMER LOYALTY kʌstəmər lɔɪəlti

Noun

  • the likelihood customers will stay with a company and resist competitive offers.
Example Sentence: The supermarket is hoping to boost customer loyalty with the new reward scheme.
 

COMMERCIAL kəˈmɜrʃəl

Noun

  • an advertisement on the television.
Example Sentence: He went to make a coffee during the commercial break.
 

CHAIN tʃeɪn

Noun

  • many shops that are run under the same name, brand & owner.
Example Sentence: The supermarket chain is opening a new store in the town.
 

CAMPAIGN kæmˈpeɪn

Noun

  • a group of activities that want to achieve a particular aim.
Example Sentence: They've launched a new advertising campaign on the TV.
 

BROCHURE broʊˈʃʊər

Noun

  • a magazine that advertises a company's products or services.
Example Sentence: I saw some holiday brochures on the table. Are you going away?
 

BREAK OFF breɪk ɔf

Phrasal Verb

  • stop negotiations
Example Sentence: They broke off the negotiations after 10 hours.
 

BRAND LOYALTY brænd lɔɪəlti

Noun

  • a group's willingness to continue buying the same product.
Example Sentence: Their sales did not fall due to their customer's brand loyalty.
 

削弱
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ʌndərkʌt

动词

  • 收取低于竞争对手。
例句： 他们已经降低了它们的价格， 削弱他们的对手。
 

SALES FORECAST seɪlz fɔrˌkæst

Noun

  • a prediction of how you expect sales to change in the future.
Example Sentence: The company lowered it sales forecast for the third quarter.
 

硬销
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hɑrdsɛl

形容词

  • （销售或广告）积极而有力的。
例句： 他试图保卫硬销用来吸引顾客的战术。
 

区划
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dɪvɪʒən

名词

  • 一个组织的一部分。
例句： 她负责公司的全球销售部门。
 

WHOLESALE hoʊlˌseɪl

Noun

  • sold cheaply in large amounts, especially to shops, who resell the goods.
Example Sentence: They claim to sell their products at wholesale prices.
 

SUBLIMINAL sʌbˈlɪmənl

Adjective

  • in a way that cannot be noticed by the viewer.
Example Sentence: They are accused of using subliminal advertising to sell products to children.
 

SLASH slæʃ

Verb

  • greatly reduce in price or number.
Example Sentence: Prices have been slashed in the summer sales.
 
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