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Sales and Marketing

A BALLPARK FIGURE bɔlˌpɑrk fɪgər

03 Jan 2025

Noun

  • an approximate number, a guesstimate.
Example Sentence: There were about 5 million people there, but it's just a ballpark figure.
 

TO REFUND rɪˈfʌnd

25 Dec 2024

Verb

  • to give a customer their money back because they are not satisfied with the product or service they have received.
Example Sentence: The shop was not willing to refund my money in full so I decided to report them to the competent authority.
 

TO SUBCONTRACT sʌbkənˈtrækt

20 Dec 2024

Verb

  • to pay a (third party) company or a person to carry out work that you have been given a contract to do earlier.
Example Sentence: Though we subcontracted manufacturing ages ago, we think carrying out the tasks related to design ourselves is crucial if we want to maintain the quality our customers are used to.
 

BRAINSTORM breɪnˌstɔrm

13 Nov 2024

Verb

  • to think together as a team, often in order to come up with a solution to a particular problem.
Example Sentence: Although we have been brainstorming for weeks, we haven't been able to find a good way of getting ahead of our competitors so far – we might need to invite an expert to help.
 

TO SATURATE (a market) sætʃəˌreɪt

09 Nov 2024

Verb

  • to fill a market with a certain product to such an extent that no new customer can be found.
Example Sentence: I'm afraid we've saturated the market of event organizers. Next year we'll have to diversify in order to retain the potential for growth.
 

TO SKYROCKET skaɪˌrɒkɪt

08 Nov 2024

Verb

  • if share prices, market prices, wages etc SKYROCKET, they rise really quickly and to a high level.
Example Sentence: We only managed to survive last year because share prices in this sector unexpectedly skyrocketed and it saved us from going bust.
 

FRANCHISEE fræntʃaɪˈzi

03 Nov 2024

Noun

  • a company or a person to whom franchise rights (of a product, service etc) are granted.
Example Sentence: The franchisor always provides the franchisee with a franchise operation manual to make sure that everything is explained properly.
 

BARGAINING CHIP bɑrgənɪŋ tʃɪp

02 Nov 2024

Noun

  • something that can be traded in a negotiation to gain advantage for yourself.
Example Sentence: The minister has a bargaining chip – she will only agree to the bailout if the opposition supports her competitiveness pack.
 

INVOICE ɪnvɔɪs

26 Oct 2024

Noun

  • a detailed bill for items or service.
Example Sentence: The invoice was received by the customer within two weeks.
 

VENDOR vɛndər

24 Oct 2024

Noun

  • someone who sells something.
Example Sentence: The street vendor offered a range of products made by local people.
 

SUPPLY AND DEMAND  

06 Sep 2024

Phrase

  • Is the idea that the price of goods and services depends on how much of something is being sold and how many people want to buy it.
Example Sentence: If we are going to remain competitive, we have no choice but to lower our prices. There are simply too many hotels in the city. It’s supply and demand!
 

TRADE FAIR /treɪd fɛər/

03 Aug 2024

Noun

  • A trade fair is a large gathering at which companies show and sell their products.
Example Sentence: Singapore is currently holding an international trade fair for the IT industry.
 

ACCEPT ækˈsɛpt

05 Jun 2024

verb

  • Accept means to consider something or someone as satisfactory. It can also mean to agree to take something.
Example Sentences: My boss accepted my excuse for coming late to work.
Do you accept credit cards?
 

REMAINDER rɪˈmeɪndər

02 Jun 2024

noun

  • The remainder is the part of something that is left after the other parts have gone, been used, or been taken away
Example Sentences: I ate most of it and gave the remainder to the dog.
It rained the first day but the remainder of the trip was lovely.
 

REMINDER rɪˈmaɪndər

01 Jun 2024

noun

  • A reminder is a written or spoken message which reminds someone to do something.
Example Sentences: If he forgot to pay his rent, his landlady would send him a reminder.
Mum sent me off with a final reminder to be back before 11pm.
 
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