When making requests, it's necessary to be polite. In most situations, the standard request phrases "Would you...?" or "Could you .....?" are acceptable. For example:
However, in certain situations, where the request will trouble or inconvenience someone, it is a good idea to use a stronger, more polite request phrase. The most common phrase is "I'd appreciate if you/we could...." Here are some examples:
If the request is very difficult, use the phrase "I'd really appreciate if it you/we could..." Listen to these examples:
Note: we don't say "I'd very appreciate it if you could." Use "really" instead of "very."
The other common phrase for making difficult requests is "I would be grateful if you could..." This phrase is used in the same way as "I'd appreciate it if you could..." Listen to these examples:
And if the request is very troublesome for someone, use the phrase "I'd be really/very grateful if you could...." This phrase is used in the same way as "I'd really appreciate if you could..." as in these examples:
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Why do we have to be so polite?
This is probably a cultural thing. In Western culture, people expect politeness. If your request sounds more like a command, then you're likely to cause offence, and there's a good chance they'll say "no." If you make a request and indicate your appreciation, your request is much more likely to be granted. Of course, much depends on the context of the conversation you have and the relationship you have with the person you're speaking to.