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TO REVIVE rɪˈvaɪv

22 Jan 2025

Verb

  • to make something strong and healthy again after a difficult period.
Example Sentence: Policy makers have been struggling to revive the economy and experts say the right measures have been introduced to this end.
 

TO LUBRICATE lubrɪˌkeɪt

21 Jan 2025

Verb

  • to make something run/operate more smoothly.
Example Sentence: The government intended to lubricate the financial wheels with the help of a series of measures.
 

TO LOSE OUT TO  

20 Jan 2025

Phrasal Verb

  • to not get a deal/business because a competitor has offered better conditions/lower prices etc and thus got it
Example Sentence: Artists of the music and film industry are losing out to piracy so it's a question of life and death to work out ways in which to get back at least some of the revenues.
 

TO REAP rip

16 Jan 2025

Verb

  • to get something as a result of an activity.
Example Sentence: The German car maker expects to reap 56% of its profits in Asia next year.
 

TO PIGEONHOLE pɪdʒənˌhoʊl

13 Jan 2025

Verb

  • to categorise somebody, to label somebody.
Example Sentence: Almost everybody gets pigeonholed for one reason or another. My boss, for example, thinks I am the one who is always late, although I only miss my train to work every second week.
 

TO BE ON THE BALL  

12 Jan 2025

Phrase

  • to be able to understand and react to any situation or fact quickly.
Example Sentence: Although the new marketing manager is really on the ball, the CEO doesn't like her. He must be jealous – she is much younger and probably much more talented than he is.
 

GROUND-BREAKING graʊndˌbreɪkɪŋ

07 Jan 2025

Adjective

  • pioneering.
Example Sentence: His ground-breaking study on the role of fringe benefits in motivating workforce came out in 1981.
 

TO FLOP flɒp

06 Jan 2025

Verb

  • to fail completely.
Example Sentence: Their new line of dishwashers flopped in Asia because they did not take into account size differences.
 

CEILING silɪŋ

04 Jan 2025

Noun

  • the highest amount or limit that can be charged for a product or service; also, the maximum number or quantity of goods that can be produced.
Example Sentence: The government decided to intervene and place a price ceiling on certain products - the impact on consumer demand and production was dramatic.
 

GROUND RULES graʊnd ruls

02 Jan 2025

Noun

  • he basic principles that one has to keep/stick to.
Example Sentence: It is extremely important to establish ground rules for business meetings otherwise things can get out of hand and the meeting ends in chaos.
 

A SENSE OF ACCOMPLISHMENT  

01 Jan 2025

Noun

  • the feeling that you have achieved something impressive, usually with a lot of work.
Example Sentence: When Sam drank his first home-made wine he felt a sense of accomplishment.
 

TO SUBSIDISE sʌbsɪˌdaɪz

31 Dec 2024

Verb

  • to give money to a person, institution or organisation in order to aid them.
Example Sentence: The government cannot subsidise every single initiative; they have to prioritise somehow.
 

TO REHEARSE rɪˈhɜrs

23 Dec 2024

Verb

  • to practise e.g. a presentation before actually delivering it.
Example Sentence: It is important to rehearse before delivering a presentation, partly because you can gain the necessary confidence this way.
 

TO DISRUPT dɪsˈrʌpt

21 Dec 2024

Verb

  • to interrupt the normal continuity of the operation of something; to cause disorder in something.
Example Sentence: The natural catastrophe disrupted commerce and business in general in the whole country.
 

TO WITHDRAW wɪðˈdrɔ

19 Dec 2024

Verb

  • to stop taking part in something or doing something.
Example Sentence: Air Asia withdrew its flights from Heathrow Airport in October.
 
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