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Sales and Marketing

BRAINSTORM breɪnˌstɔrm

Verb

  • to think together as a team, often in order to come up with a solution to a particular problem.
Example Sentence: Although we have been brainstorming for weeks, we haven't been able to find a good way of getting ahead of our competitors so far – we might need to invite an expert to help.
 

TO SATURATE (a market) sætʃəˌreɪt

Verb

  • to fill a market with a certain product to such an extent that no new customer can be found.
Example Sentence: I'm afraid we've saturated the market of event organizers. Next year we'll have to diversify in order to retain the potential for growth.
 

TO SKYROCKET skaɪˌrɒkɪt

Verb

  • if share prices, market prices, wages etc SKYROCKET, they rise really quickly and to a high level.
Example Sentence: We only managed to survive last year because share prices in this sector unexpectedly skyrocketed and it saved us from going bust.
 

FRANCHISEE fræntʃaɪˈzi

Noun

  • a company or a person to whom franchise rights (of a product, service etc) are granted.
Example Sentence: The franchisor always provides the franchisee with a franchise operation manual to make sure that everything is explained properly.
 

BARGAINING CHIP bɑrgənɪŋ tʃɪp

Noun

  • something that can be traded in a negotiation to gain advantage for yourself.
Example Sentence: The minister has a bargaining chip – she will only agree to the bailout if the opposition supports her competitiveness pack.
 

INVOICE ɪnvɔɪs

Noun

  • a detailed bill for items or service.
Example Sentence: The invoice was received by the customer within two weeks.
 

VENDOR vɛndər

Noun

  • someone who sells something.
Example Sentence: The street vendor offered a range of products made by local people.
 

SUPPLY AND DEMAND  

Phrase

  • Is the idea that the price of goods and services depends on how much of something is being sold and how many people want to buy it.
Example Sentence: If we are going to remain competitive, we have no choice but to lower our prices. There are simply too many hotels in the city. It’s supply and demand!
 

TRADE FAIR /treɪd fɛər/

Noun

  • A trade fair is a large gathering at which companies show and sell their products.
Example Sentence: Singapore is currently holding an international trade fair for the IT industry.
 

ACCEPT ækˈsɛpt

verb

  • Accept means to consider something or someone as satisfactory. It can also mean to agree to take something.
Example Sentences: My boss accepted my excuse for coming late to work.
Do you accept credit cards?
 

REMAINDER rɪˈmeɪndər

noun

  • The remainder is the part of something that is left after the other parts have gone, been used, or been taken away
Example Sentences: I ate most of it and gave the remainder to the dog.
It rained the first day but the remainder of the trip was lovely.
 

REMINDER rɪˈmaɪndər

noun

  • A reminder is a written or spoken message which reminds someone to do something.
Example Sentences: If he forgot to pay his rent, his landlady would send him a reminder.
Mum sent me off with a final reminder to be back before 11pm.
 

ENSURE ɛnˈʃʊər

verb

  • To ensure is make something certain to happen.
Example Sentences: The airline is taking steps to ensure safety on its aircraft.
The role of the police is to ensure (that) the law is obeyed.
 

ASSURE əˈʃʊər

verb

  • If you assure someone, you tell them confidently that something is true, especially so that they do not worry.
Example Sentences: The unions assured the new owners of the workers' loyalty to the company.
She assured him (that) the car would be ready the next day.
 

LICENCE līˈsəns

noun

  • A licence is an official document which gives you permission to own, do or use something, usually after you have paid money and/or taken a test. (UK ENGLISH: License)
Example Sentences: Do you need a licence to operate a fork-lift truck?
The police officer checked his driving licence.
 
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