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Sales and Marketing

ENSURE ɛnˈʃʊər

verb

  • To ensure is make something certain to happen.
Example Sentences: The airline is taking steps to ensure safety on its aircraft.
The role of the police is to ensure (that) the law is obeyed.
 

ASSURE əˈʃʊər

verb

  • If you assure someone, you tell them confidently that something is true, especially so that they do not worry.
Example Sentences: The unions assured the new owners of the workers' loyalty to the company.
She assured him (that) the car would be ready the next day.
 

LICENCE līˈsəns

noun

  • A licence is an official document which gives you permission to own, do or use something, usually after you have paid money and/or taken a test. (UK ENGLISH: License)
Example Sentences: Do you need a licence to operate a fork-lift truck?
The police officer checked his driving licence.
 

LICENSE  

verb

  • License is used as a verb meaning to give someone official permission to do or have something.
Example Sentences: Several companies have been licensed to sell these products.
If the product is not licensed to you, you cannot use it.
 

PAYMENT TERMS /pā′mənt tʉrmz/

phrase

  • Conditions under which a seller will make a sale. Typically, these terms specify the period allowed to a buyer to pay off the amount due, and may demand cash in advance, cash on delivery, deferred payment period of 30 days or more, etc.
Example Sentences:According to our payment terms, invoices must be settled within 14 days.
We couldn’t accept their payment terms so we chose another supplier.
 

WHOLESALE PRICE /ˈhoʊlˌseɪl prīs/

phrase

  • the price of goods charged to shops and businesses for buying large quantities of the goods
Example Sentences:The wholesale price of goods is always cheaper than the retail price.
If you buy this bed in a shop, you’ll pay around $600. However, the wholesale price is only $400.
 

DISCOUNT /dis′ko̵unt′/

noun

  • a reduction in price from the original sale price
Example Sentences:The company is offering a discount of 30% on their standard price for all goods purchased before the end of the month.
We offered them a further discount of 5% but they rejected it.
 

STANDING ORDER /stan′diŋ ôr′dər/

phrase

  • Purchase order covering repeated deliveries of goods or services in specified quantities, at specified prices, and according to a specified schedule.
Example Sentences:We have a standing order for 100 reams of A4 paper each month.
Since we’re ordering regularly from this supplier, I suggest we set up a standing order with them.
 

REGULAR CUSTOMER /reg′yə lər kus′tə mər/

phrase

  • a customer who often buys a product or service from the same company
Example Sentences:We generally give better sales terms to our regular customers.
As I’m a regular customer, can you offer me a bigger discount?
 

SALES FORCE /seɪlz fôrs/

phrase

  • all the employees of a company whose job is persuading customers to buy their company's products or services
Example Sentences:The company has a worldwide sales force of around 3,000 people.
The company’s sales force has just been cut by 20% due to falling demand for the company’s products.
 

SALES COMMISSION /seɪlz kəˈmɪʃ ən/

phrase

  • payment to a salesperson for their efforts in marketing and selling something, usually calculated as a percentage of the total sales
Example Sentences:All our sales staff earn a 2.5% commission on their sales.
He’s moving to a company that pays a much better sales commission.
 

CONFIRM AN ORDER / kən fʉrm′ ən ôr′dər/

phrase

  • say by phone or in writing that the order can be processed
Example Sentences:We can deliver the goods between two to five days after you confirm the order.
Once an order is confirmed, an invoice is issued and emailed to the client.
 

CONTRACT OF SALE / kän′trakt′ ʌv sāl/

phrase

  • Formal contract by which a seller agrees to sell and a buyer agrees to buy, under certain terms and conditions spelled out in writing in the document signed by both parties. An invoice, for example, is a contract of sale. Also called agreement of sale, contract for sale, sale agreement, or sale contract.
Example Sentences:An invoice is an example of a contract of sale.
Another term for contract of sale is agreement of sale.
 

FLAT MARKET flæt mɑrkɪt

Noun

  • a market that is characterised by little activity.
Example Sentence: The sale of sewing machines is a flat market with few surprises.
 

EXCLUSIVE ɪkˈsklusɪv

Adjective

  • not shared with others; only for a certain group.
Example Sentence: They have the exclusive right to sell the product in Japan.
 
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