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Sales and Marketing

SPONSOR spɒnsər

Verb

  • to pay money towards something in exchange for advertising space.
Example Sentence: They sponsored the Olympic Games in Sydney.
 

SOLE soʊl

Adjective

  • alone; being the only one.
Example Sentence: They are the sole distributor of the luxury car.
 

SLOGAN sloʊgən

Noun

  • A phrase which a company creates to accompany a product.
Example Sentence: Which product had the slogan, 'You can't beat the feeling?'.
 

PRICEY praɪsi

Adjective

  • expensive (informal)
Example Sentence: We decided not to buy the sofa as it was a quite pricey.
 

POINT OF SALE  

Noun

  • the exact place where a product is sold.
Example Sentence: The shop has put up new point of sale display boards around the till.
 

MARKETING MIX mɑrkɪtɪŋ mɪks

Noun

  • the combination of marketing strategies a company uses.
Example Sentence: It's important to get the right marketing mix.
 

MARKET NICHE mɑrkɪt nɪtʃ

Noun

  • a small but profitable segment of market.
Example Sentence: They found a market niche providing special chairs for elderly people.
 

LOYALTY lɔɪəlti

Noun

  • a person/groups' willingness to stay with one particular product.
Example Sentence: Customer loyalty can be improved by using a card scheme.
 

IMAGE ɪmɪdʒ

Noun

  • how something is seen and understood by others.
Example Sentence: The company gained a bad image following the scandal.
 

FRANCHISE SOMETHING fræntʃaɪz

Verb

  • to give somebody the exclusive right to sell your product in an area.
Example Sentence: They franchised the technology to a firm in China.
 

FLOOD A MARKET  

Phrase

  • to introduce a new product on the market in a very large quantity.
Example Sentence: They have flooded the market with merchandise for the film.
 

ENDORSEMENT ɛnˈdɔrsmənt

Noun

  • a form of advertising that involves a famous person to promote a product.
Example Sentence: The athlete's endorsement helped boost sales of the product.
 

DUMPING dʌmpɪn

Verb

  • when goods are sold abroad for a much cheaper price.
Example Sentence: Dumping enables companies to offload unwanted stock.
 

DECLINING MARKET  

Phrase

  • a market that is becoming worse.
Example Sentence: The declining market in caravans is due to the growth of cheap airlines.
 

CLASSIC BRAND klæsɪk brænd

Noun

  • a brand that many people have known for a long time.
Example Sentence: Coca Cola is the best known classic brand.
 
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